Yesterday you had to describe your business within one sentence. Leverage this one sentence across all of your marketing material and particularly when you are networking.

Do not underestimate the value of having IMPACTFUL and POWERFULLY simplistic communication throughout your marketing materials.

Now, it’s time for day three’s activity. Enjoy…

Day 3: Find Your Place and Crush Your Competition

You’ve probably heard it over and over again that you must find your NICHE in business and stick to it.

I couldn’t agree more!

The success of your marketing hinges on it. You see, if you are trying to market to everybody then nobody hears you. You simply become part of the noise that everyone is so desperately trying to tune out. However, when you market to a very clear demographic achieving cut-through becomes dramatically easier and cheaper.

In yesterday’s task you began to define your demographic, today you will be digging deeper and ‘REALLY’ finding out ‘WHO’ your target market and niche are.

Print this email off and answer the following questions;
• Who are you passionate about assisting?
• What is the average age group?
• Are they female / male?
• What do they read?
• Where do they hang out?
• What do they want?
• What do the need?
• What do they fear?
• What keeps them tossing and turning at night?
From the questions you have just answered, which niche can you categorically say that you fit in? For example;

Situational Marketing: Women/men going through divorce who are seeking confidence and reassurance

Gender Specific: Men seeking fitness and health advice to bulk up and get a six pack

Age Specific: Women and men between the ages of 40 and 50 looking for a life partner seeking education on dating and relationships

Motivation: Young adults between 20-30 seeking advice on career progression.

Now it’s your turn…

My niche is….

As you can see, it is much easier to find your target market when they are clearly defined. This way you can work backwards and look at where this individual hangs out, who they hang out with, what they read and what they love.

The information you reveal during this process will be used at a later date and will transform the way that you market. Keep this information on file and refer to it each and every time you create a new marketing campaign or update your website.

By knowing and understanding their desires, needs and wants you can more effectively tailor your marketing communications to ‘THEIR’ needs, not what you think they need.

Until tomorrow…

Shape the world we live in.