How did you go with your ascension marketing and business model yesterday?

It is this exact process that I have personally leveraged to make more than $40,000 worth of sales within one weekend alone, not to mention drive 6 figure revenues from online products quickly and easily and the best part is, it works in any industry with any product or service.

You simply can’t buy trust these days but you can take very strategic steps to increase its likelihood and the likelihood that individuals will spend more than a couple of hundred / thousand dollars each with you by using this model. Look at your current product and service offerings now to see how you can quickly implement this into your business immediately.

Now, it’s time for today’s lesson.

Day 6: Strategize Or Fail to Survive – How To Create an Effective Marketing Campaign

Are you inconsistent when it comes to marketing your products / services?

If so, you have a choice to make.

You can sit around hoping that your stab in the dark will yield a result.

Or, you can take action and map out your marketing months in advance with strong, ‘solid’ campaigns that yield financial rewards.

The choice is pretty easy, right!?

And, as mentioned in the introductory video to the program, if you’re not promoting, you’re not making money. It really is as simple as that. Click here to view it if you haven’t already (password: 30DAY#1H69 )

Today I want you to either purchase a year planner that physically attaches to your office wall or print out one years worth of dates in advance.

I then want you to go ahead and map out 3 month’s worth of marketing campaigns, one campaign for every second week. Don’t worry about writing the copy for your campaigns just yet.

I just want you to focus on the types of offers that you could either, send out to your database, post on social media or send out via your colleagues. One of the biggest reasons businesses fail to generate much needed revenue on a more consistent basis is that they simply get overwhelmed working with their existing clients or forget to get their marketing campaigns out on a more regular basis.

Today’s lesson is designed to focus your efforts in a key area that will make a massive difference to your bottom line.

These campaigns can be part of your ascension marketing model or sit alongside of it to help generate an immediate boost in revenue for consistent profits.

NOTE: It is also critical that you are ‘always’ without failure promoting step one in your ascension marketing model – this is after all in many cases the ‘introduction’ to your business in which boosts your sales of other products and services at more expensive prices. This will occur each and every day without fail, the other campaigns outlined below are to provide that added jump in sales to increase your revenue and grow your profits quickly and consistently.

Also, understand that your customers will have different entry points into your business. Having these campaigns running alongside your ascension marketing model means you suddenly create up-sell and even down-sell opportunities for you to maximize your cash flow in the long haul, i.e a customer might start off by purchasing step three in your marketing model instead of step one, which means you can down-sell them into step one and two at a later stage by creating offers such as the following to get them to act immediately.

The opportunities are endless and so is the income when you have a structured schedule of campaigns you are running alongside the daily marketing efforts of step one in your business and marketing model.

You can promote step one in your ascension marketing model by promoting it via;
• Google Adwords
• Google Banners Adverts Using Their Display Network
• Facebook Adverts
• Email Newsletter Adverts (see welcome video for rules to doing this successfully here)
• Your Own Database
• Social Media Posts
• Videos
• Joint Ventures
• Cross Promotions
There must be something running daily for you to grow your business quickly – even if your budget is small. The options are endless. This is the KEY to creating a successful business.

Create your promotional material for step one in your sales funnel now and set a deadline within your diary as to when you’re going to start promoting it. Commitment is king.

Once you’ve done this, it’s now time to look at other campaigns that can generate instant sales whilst you have a consistent marketing system ticking over in the background alongside of it.

Does this take some time and effort?

Yes!

After all you are building a 6-7 figure business aren’t you? These are critical systems and strategies that must be put in place as soon as possible. And remember, we’re not only looking at generating immediate income for your business, but we’re also looking to the future so you always have a consistent stream of clients and cash flow.

YOUR 3 MONTH MARKETING CAMPAIGN

Now we move our attention to your 3 month marketing campaign. Here is an example of a campaign with a special offer every second week to plug into your marketing schedule;

Week 1: $x Voucher towards any service must use within 28 days

Week 3: First 15 that register today get a second ticket completely free valued at x.

Week 5: Spend x or more and get a second at no charge worth y (this could be step two in your ascension marketing model)

Week 7: Free Trial for 30 days when you register today (this could be step one in your ascension marketing model)

Week 9: Double Your Money Back Guarantee

Week 11: Early Bird Discount

Use your imagination here.

The biggest issue business’s suffer from is not having offers that increase their response rate.

If a product or service is consistently at the same price there is no impetus for a person to purchase then and there.

However, when there is a special offer that is limited to number of people and specific time, it increases the response rate IMMEDIATELY when the offer is seductive enough.

Discounting Your Products / Services

If you are concerned about discounting your products / services, simply increase the value. Package up other resources into your offer that cost you little but have high perceived value, i.e. reports, audio downloads, complimentary consultation.

Finding The Mix of Giving Value And Marketing

On the alternate weeks that you do not have a campaign running, provide your database with extra value, i.e. articles that make their life easier around your area of specialty, ‘how to’ guides, reports etc. As long as you are providing value individuals will stay subscribed to your list. It is essential to find the right mix between promotion and value when promoting your business.

Today’s task is for you to map out 3 month’s worth of marketing campaigns.

Print off this email and fill out the following. Remember, mix value with offers, i.e. articles, audio’s, reports with promotional offers like shown above.

This is all content that you can leverage forever and a day to assist in converting future sales.
• Week 1:
• Week 2:
• Week 3:
• Week 4:
• Week 5:
• Week 6:
• Week 7:
• Week 8:
• Week 9:
• Week 10:
• Week 11:
• Week 12:
Good luck and stay tuned for day 8, in which you’ll get an exclusive bonus delivered to your inbox.

We will keep building on these strategies in the following days.

Until tomorrow…

Shape the world we live in.