How are you traveling with the program so far?

I understand that there is a bit to read and do each day but do remember that this is the ‘FAST TRACK IN ACTION PROGRAM!’

We want you to get results NOW not later, which means there is going to be some blood, sweat and tears required from you to pull this together as best and as quickly as you possibly can. And, If you haven’t downloaded yesterday’s exclusive planning guide to bringing in new sales quickly, visit this link to download it now;
• 18 Ways to Boost Your Sales Within a Matter of Days
As with all of the previous tasks, today’s is just as critical. Today we look at how you can package your products and services up together to make them more appealing to your target market overall and increase the average dollar per sale spent with your business.

Enjoy…

Day 9: Packaging to Profits – Your Essential Guide to Selling More In ‘ONE’ Hit!

The spa industry have known this technique for years and leveraged it to make millions upon millions of dollars.

What is it?

‘Packaging’

Have you ever purchased a ‘Pamper Pack’ for a loved one? It may have contained a suite of services and or products such as; a massage, facial, moisturiser’s and or fragrant candles.

Interestingly enough, Dictionary.com defines the word ‘Package’ as;

“A proposition, offer, or thing for sale in which separate items are offered together as a single or inclusive unit”

This allows a business to create a ‘compelling’ offer that is easier to market than a huge range of ‘separate’ products and or services.

The secret to ‘Packaging’ working across a wide range of industries is selling based on a ‘Specific’ situation. This is called ‘Situational Marketing,’ i.e. targeting a key need that your target market need fulfilled based on their specific circumstances.

The title of the package states that need and places it into context for your prospects to dismiss or relate directly to, thereby potentially leading to a sale.

The elements of a ‘Package’ don’t all have to come from your business. In fact, you could package your products/services in with that of another’s business, which means, every time they sell something, you sell something. I.e. a personal trainer could create a ‘Health Pack,’ of which includes, a massage and life coaching and personal training sessions. Each element compliments the other. This is one of the best ways to leverage your time and significantly increase your income, particularly if you have individual products/services that are charged at a limited price.

To get the ideas flowing to either create your own or research packages that you could insert your products or services into, see the killer combinations below.

Killer Combinations:

Tourism Industry:
Honeymooners Delight: Airfares, transfers, car hire, meals, massage,
Rekindle & Go: Bed & breakfast retreat, accommodation, car hire, meals, fresh flowers

Coaching Industry:
Breakthrough & Beyond – Coaching, books / training resources
Business Builders – Event tickets, coaching, resources, webinars, templates

Retail:
Christmas Hamper – Chocolates, wine, fruit, cheese, jam
Mothers Day Treat – Facial, moisturisers, spa

As you can see by the title of each fictitious pack, you can easily identify which would be ideal for you based on your situation, i.e. ‘Honeymooners Delight’ because of being newly married or ‘Rekindle and Go’ for those seeking to reignite their relationship.

One of your packages may make-up one of the key steps in your ascension marketing model and by this stage of the program, you will have either completed your model and packages or be ready to fine-tune it now by placing it into context for your prospective customers quickly.

Context Is Everything

This easily places your services and products in context with the needs of your target market front of mind. Without context i.e. ‘What’s this got to do with me?’ your prospects will fail to identify with your offerings and sales will be lacklustre.

Package Your Products / Services

What types of ‘Packages’ could you create based on your clients ‘Specific Needs’? Outline them below;

Package 1:
Name:
Includes:
Price:
Target Market:

Package 2:
Name:
Includes:
Price:
Target Market:

Package 3:
Name:
Includes:
Price:
Target Market:

Revisit day 3’s work on identifying your niche and crushing your competitors and look at the ‘Specific’ situations that your target market need assistance with, i.e. growing a business, relaxation, building confidence, increasing their energy levels etc. The words identified could potentially form part of the ‘Package’ title or overall theme.

It is irrelevant as to whether or not you have a physical product or an intangible one (i.e. service). You can package either or to complement one another and fashion a seductive offer that you can charge more for and significantly increase your profit margins.

Good Luck!

Until tomorrow…

Shape the world we live in.